Only the most quotable film could spawn a new genre of viewing: the quote-along. Similar to a singalong, these viewings began at the Alamo Drafthouse, a cinema chain based in Austin, Texas. A number of rules were put in place: audience members were permitted to boo along with the old hag, ring bells for the “gross kissing stuff,” groan in the Pit of Despair, blow bubbles when Princess Buttercup is freed at the end and smack their foreheads each time “Inconceivable!” was uttered.
The audience was also encouraged to quote as much of the script as desired and permitted to shout, “My name is Inigo Montoya, you killed my father, prepare to die” while waving a large inflatable sword, first in their left hand, then at the appropriate time, switching to the right.
