Life moves pretty fast on TikTok. Even though the video-sharing app has only been available worldwide since August 2018, TikTok is one of the most popular social media platforms in the world with 1 billion active users. You can’t browse social media without seeing a TikTok video, and if it seems like many social media stars came out of nowhere, that’s because they did.
Part of TikTok’s popularity is due to its algorithm, which doesn’t rely on follower count to determine reach. Using a mysterious combination of factors, TikTok makes it so almost any video has a chance to be seen by millions and go viral. Today, stars and influencers on TikTok range from Hollywood celebrities to teenagers who found fame with a simple post from their living room. Through brand partnerships, merchandise sales and collaborations, top TikTok creators can earn $20,000 to $50,000 a post. And those numbers are expected to rise.
All this earning potential starts with having an engaged audience. The bigger the audience, the bigger the payday. These TikTokers have the most followers and are dancing all the way to the bank.
