Where it all went wrong: Gawker was the flagship gossip site for Gawker Media, which managed Jezebel, io9 and Deadspin.
Launched by Nick Denton in 2002, Gawker became one of the most popular gossip sites on the internet, although it faced a series of internal problems, including a revolving door of editor-in-chiefs.
It all came crumbling down with the Hulk Hogan sex tape controversy. The site obtained a video of the pro wrestler and a woman, Heather Clem, engaging in post-coital pillow talk. Hogan used several racial slurs which heavily damaged his reputation.
Gawker refused to take the video down despite a judge ordering them to do so.
Peter Thiel, the billionaire cofounder of PayPal, finally found his chance. The gossip magazine outed him in 2007, so Thiel bankrolled Hogan’s lawsuit, with the verdict ultimately awarding Hogan millions in damages.
The site went completely dead in 2016. In 2018, Bryan Goldberg, owner of Bustle, purchased the domain for less than $1.5 million at a bankruptcy auction. It relaunched in July 2021 and was shuttered again in February 2023.