Sometime in the early 2000s, Allen discovered Verizon was investing $20 billion in 150 high-definition channels. He told the company he wanted to launch 10 channels through that deal. While he didn’t get all 10, he did get six and launched them all simultaneously in 2009.
Currently, he owns more than 10 channels serving nearly 220 million subscribers — Pets.TV, Comedy.TV, Recipe.TV, Cars.TV, ES.TV, MyDestination.TV, JusticeCentral.TV, This.TV, LocalNow.TV and PATTRN.
In 2016, Allen’s company also purchased TheGrio, a news website for the African American community.