Also penned by Mac Davis, “In the Ghetto” was a first for Elvis in regards to its socially conscious message. It described a boy who cannot overcome his impoverished surroundings and turns to a life of crime that leads to his tragic end.
Elvis was reluctant to do the song at first but felt people would respond to it. According to his friend Marty Laker: “Colonel Parker [Elvis’s manager] had always drilled into his head, ‘Don’t do message songs. If you do message song, it’s just like taking a political side. Whatever side you’re gonna take is gonna offend the others.
“I was in the control room after Elvis and the musicians had been working on ‘In The Ghetto’ a little bit. He said, ‘Look, I don’t think I should do this song.’ I said, ‘Elvis, if you’re ever gonna do a song like this, this is the one’. He looked over at Chips [producer Chips Moman], and Chips said, ‘This is a hit record. But I’ll tell you what, if you don’t want it, can I have the song?’ Elvis didn’t blink. He said, ‘No, I’m gonna do it.'”
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