Here Is How Much the Hottest Toys of the ’90s Cost Today
Back in the 90s, parents stood in lines, watched televised auctions, and scoured toy aisles for items like Tickle Me Elmo, Game Boys, and Beanie Babies. Years later, many of those toys have resurfaced, but on resale platforms.
Some have become genuinely valuable due to limited runs or mail-in promotions, while others have fallen short of early hype and now sell for far less.
Princess Diana Beanie Baby – Up to $266
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Collectors once believed this bear would become one of the most valuable Beanie Babies of all time. Released in 1997, it featured a purple body and a white rose, honoring Diana, Princess of Wales. Early demand was high, but mass production later hurt resale value. Most currently get you $11 to $30.
Nintendo Game Boy – $70 to $120,000
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Nintendo’s Game Boy changed handheld gaming and sold over 100 million units. Today, used models can be bought for about $70. Refurbished ones often go for $200 and up. Sealed consoles can sell for between $4,000 and $120,000, depending entirely on their condition. Game cartridges, such as Amazing Tater, actually command higher prices than the console itself.
Tickle Me Elmo – Around $400 New
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Stores sold out quickly after The Rosie O’Donnell Show featured Tickle Me Elmo, which led to crowd surges and sky-high resale prices. Back then, scalpers asked up to $5,000. Now, a new Elmo in its original box is usually priced between $400 and $600. Meanwhile, a used one in packaging may bring $250.
Furby – $1,500 and Up for Rare Editions
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The Furby developed an odd reputation almost immediately, as many people believed it could listen to and record conversations. That rumor spread widely enough that the NSA banned the toy inside its facilities, even though Furby only used preprogrammed words. Tiger Electronics released dozens of versions after the 1998 launch, which originally sold for about $35. However, currently, you can purchase a standard, unopened Furby for $1,500.
Polly Pocket – Up to $1,400
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You probably remember Polly Pocket as a clamshell toy with miniature figures and fold-out playsets. By 1995, the brand had moved into more elaborate designs, including the Fantastic Light Fashion Show set. That release included functioning lights and delicate pieces that are no longer included. Even so, complete versions with all accessories and working features have a price tag of $1,400.
Tamagotchi – Up to Several Hundred Dollars
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Digital pets became a huge trend in the late 90s, and Tamagotchi led the charge. While most standard models from that era are currently sold for very little, certain rare versions have increased in value. Editions like Tamagotchi Ocean, Yasashii Blue, and the original white-and-red first-generation devices can list for several hundred dollars.
Hot Wheels Collector Number 271 – Around $3,500
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Collectors tend to track down rare ’90s models, but not many have come close to the 1995 Collector Number 271. Only seven have ever been authenticated, which makes it one of the most difficult cars to verify and sell. Listings have priced it around $3,500, though experts warn that counterfeits do exist.
Spice Girls Dolls – Up to $150
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Manufactured in 1997 at the peak of Spice Girls mania, boxed sets of these dolls continue to attract between $80 and $150. While they may not be extremely rare, they hold steady value among buyers seeking well-preserved pop culture memorabilia. Additionally, the branded Spice Girls “Spice Cam” Polaroid camera has resurfaced in listings, with prices ranging from approximately $167, especially in unused or boxed condition.
Transformers Omega Supreme – Around $2,000 Sealed
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Transformers figures from the 1990s typically sell in the $20 to $40 range, especially when loose or incomplete. However, rare boxed items can fetch significantly more, as a mint-condition Omega Supreme still in its original packaging has been valued at $2,000. That’s an outlier, though, as large collections tend to be bought for $150.
1990s Lego Sets – Hundreds of Dollars Unopened
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Lego’s popularity surged again during the 1990s, especially with themed releases and licensed sets. You can get unopened sets from that era for hundreds of dollars on resale platforms. Star Wars-themed kits and limited-run designs attract the most attention. Values depend heavily on box condition, completeness, and whether the seal remains intact.