11 Unusual Changes in Behavior That Could Indicate a Financial Struggle
Do you ever stalk your friend’s online activity and wonder, ‘Is it just me, or are they acting a little…different?’ Let’s be honest; we all go through phases. But sometimes, those phases can be fueled by something less exciting than a new Netflix obsession (looking at you, Tiger King craze of 2020). We’re talking about the dreaded financial struggle. Money woes can be sneaky. They might show up as a canceled brunch date or a sudden obsession with DIY projects. Our list will reveal 11 unexpected signs that your loved ones might be facing some financial tightness. So get ready to be a financial Sherlock Holmes for your friends! They might just appreciate you knowing what’s going on, even if they’re not saying a word.
They’ve Been Brown-bagging Lunches

Credit: pexels
A 2023 study by the Pew Research Center found that 42% of young adults (aged 18-29) have borrowed money from friends or family to cover basic living expenses. Suddenly, brown-bagging lunch every day after years of eating out could be a sign of tightened belts.
They’re Always at Home on the Weekends

Credit: Wikimedia Commons
While weekend getaways are fun, a 2022 American Hotel & Lodging Association report revealed a rise in “staycations” – vacations spent at home engaging in free or low-cost activities. If your friend, who used to be the queen of weekend trips, is suddenly all about movie marathons at home, it might be due to a shift in their budget.
They’ve Started Declining Invitations

Credit: pexels
Skipping social gatherings can be due to introversion, but it can also be financially motivated. A 2021 survey by NerdWallet showed that 38% of Americans avoid socializing due to the cost. If your normally outgoing neighbor starts politely declining invitations, consider if there might be a financial reason behind it.
They’re Suddenly All About Clipping Coupons

Credit: flickr
Coupon usage in the US has been steadily increasing, with a 2023 report by Nielsen highlighting a 14% rise in digital coupon use. While some might just be embracing frugality, a dramatic increase in coupon clipping could indicate a need to stretch grocery budgets further.
They Don’t Call As Often Anymore

Credit: pexels
Avoiding phone calls can have many explanations, but finance could be one. A 2022 study by the FCC found that low-income households are likelier to have limited calling plans or rely solely on Wi-Fi calling. If your chatty friend goes radio silent except for texts, consider if they’re trying to avoid racking up phone charges.
They Used to be the Life of the Party

Credit: pexels
According to a 2024 Eventbrite Insider report, millennials spend less on nights out than previous generations. If the person who used to be the life of the party is constantly suggesting low-key hangouts, it might be because they’re prioritizing other financial needs.
They’ve Embraced the DIY Life

Credit: pexels
While some people are naturally handy, a sudden surge in DIY projects could be financially driven. A 2023 Home Improvement Research Institute study revealed that 72% of homeowners tackle DIY projects to save money. If your friend who has never touched a toolbox is suddenly fixing leaky faucets, it might be a sign that they are trying to cut down on repair costs.
They No Longer Drive Around

Credit: pexels
Car ownership can be expensive, with gas prices reaching record highs in 2024. A 2023 American Public Transportation Association report showed ridership is on the rise. If someone who always drove everywhere is now a frequent bus rider, it could be financially motivated.
They’re All About the Free Stuff

Credit: flickr
A 2022 report by Freecycle.org, a popular platform for giving away unwanted items, showed a significant increase in users. If your colleague who used to buy new clothes every week is suddenly all about free stuff, it might be a sign of a tighter budget.
They Often Disappear

Credit: flickr
Financial stress can take a toll on mental health, leading to social withdrawal. A 2021 study by the American Psychological Association linked financial problems with increased anxiety and depression. If someone who used to be readily available seems to be avoiding contact, it could be due to the emotional burden of financial struggles.
They Are No Longer Brand Loyal

Credit: pexels
Brand loyalty can be strong, but economic pressures can lead to shifts. A 2024 report by McKinsey & Company highlighted a rise in consumers switching to private label brands (store brands) to save money. If the person who swore by a specific brand is suddenly all about generic alternatives, it could be a sign of financial considerations.